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Is LinkedIn Premium Really Worth the Splurge?

We know LinkedIn is the most popular ‘social network’ for professionals in a wide variety of industries. It’s filled with fantastic features and functions that will propel your career or business in terms of expanding your professional network and enhancing your credibility in the marketplace. So what’s the deal with LinkedIn Premium? Is it really worth the big bucks?

LinkedIn Premium

Here’s the Full Scoop on LinkedIn Premium Plans…

LinkedIn Premium plans aren’t exactly cheap – costing around $29.99 to $47.99 per month for job seekers, $69.99 per month for business development or sales professionals, and $99.95 per month for recruiters looking to fill positions.

The base plan, Premium Career ($29.99 per month), is great for job seekers who want to connect with people within any company, industry or geography. You’re able to enhance your profile for greater visibility while sending three InMail messages per month.

The next plan, Premium Business ($47.99 per month when billed annually), gives you unlimited searches in your extended network. Plus, you get advanced search filters and 15 InMail messages each month.

Premium Sales Navigator Professional ($64.99 per month when billed annually), possibly one of the most useful plans, is phenomenal for business development or sales professionals alike. Why? LinkedIn stores mass amounts of data on people from all sorts of companies and industries.

This data is seriously game-changing when you’re trying to make that next sale or add leads to your ever-growing funnel. You not only receive lead recommendations and invaluable insight into existing accounts, but you also get 20 InMail messages each month.

Premium Sales Navigator is also available in a multi-seat version known as Sales Navigator Team ($99.99 per month when billed annually). This option gives you 30 InMail messages, 10 PointDrive presentations, 25 Out-of-Network profile unlocks, and much more.

Premium Sales Navigator Enterprise takes it to the next level with 50 InMail messages and an unlimited number of seats. All of the Premium Sales Navigator plans give you the following great features, so it’s entirely dependent on what extras you need and what you’re willing to spend:

  • 100-mile maximum search radius from specific postal codes
  • 1000 profiles shown per search
  • 15 saved search alerts each week
  • Unlimited number of saved searches, accounts, and lead recommendations
  • Advanced search filters
  • Access to the mobile app

Last but not least, LinkedIn’s Talent Solutions, starting at $99.95 per month when billed annually for the starter tier: Recruiter Lite. Recruiter Lite gives you 30 InMail messages, advanced search, automatic candidate tracking and integrating hiring, and more.

Recruiter Lite is great for those who need to make a few hires. Recruiter, the next tier, is great for those who are always in search of people to add to their team. Pipeline Builder, the last tier, is great for creating a constant pipeline of talent for your team.

Need more information? Call (416) 490-9019 or email us at sales@ittoronto.com to find out more about Premium Career, Premium Business, Sales Navigator Professional or Recruiter Lite. Our team is always here to help.

What’s the Final Verdict?

LinkedIn Premium is absolutely worth the splurge (and of course, we would recommend choosing to be billed annually to get the discounted price of whichever plan you choose). Upgrading is well worth your time and money if you’re looking to:

  • See more than just the last five individuals who have viewed your profile in the last 90 days.
  • Access expanded search results with features like filtering results by industry or job title.
  • Send messages to members of the site (professionals or employers) who are not currently contacts of yours.
  • Receive lead recommendations and insight into existing accounts easily to keep your funnel constantly up-to-date.
  • Find great talent to join your company, whether you’re hiring a few people or an entire team.
  • Learn more about your industry and increase your chances of securing employment within that field.

As an added bonus, LinkedIn Learning and LinkedIn Salary are included with all four versions of LinkedIn Premium. LinkedIn Learning gives you the most in-demand technology, business or creative skills through industry expert-taught courses.

LinkedIn Salary, on the other hand, gives you a breakdown of salaries by job title and location. You can also view data on specific businesses, such as geographic expansion, employee turnover, and other useful information.

If you’re ready to get started with one of the plans mentioned above, get in touch with us now at (416) 490-9019 or sales@ittoronto.com. We’ll answer any questions you might have about LinkedIn Premium and what the right plan can do for you.

Posted in: Tech Tips for Business Owners

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