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Top 12 Tech Gifts 2017: Samsung Q7F 4K TV

We like tech, it’s what we do. As the holiday shopping season kicks into overdrive, we are bringing you 12 of the most requested, most wanted tech gifts for 2017. Check back each business day between now and December 19th for another must-have tech item and why you should check it out.

Samsung Q7F 4K TV

You’ve purchased the new Xbox One X or a PS4 Pro, and now you can’t wait to get gaming. Or maybe the console purchase was for a spouse and/or child. Sure, your run-of-the-mill HDMI capable TV that adorns your living room will connect. But you didn’t get all that new and great 4K power just to force it onto a standard high definition television, did you?

Of course not. You have 4K now, so that demands a great 4K experience. The folks over at Samsung hear you and have just the screen in mind. The Samsung Q7F is the perfect TV for your 4K movies or games. It’s great for media consumption, with four HDMI ports and three USB ports. These can be used individually, or you can connect all your devices to the Samsung One Connect Box, which acts as a hub for HDMI connections and feeds into the TV via a single cable. Super convenient when you have multiple systems.

Recommended by the folks over at Xbox, this premium screen will run you minimum $2,800 for the 55” model and as high as $6,000 for the 75” version. Available at most retailers, the best deals are usually hiding on the store’s website.

Happy Holidays and good luck on the tech hunt from all of us here at Paradigm Network Solutions!

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Top Tech Gifts 2017: Nintendo Switch

We like tech, it’s what we do. As the holiday shopping season kicks into overdrive, we are bringing you 12 of the most requested, most wanted tech gifts for 2017. Check back each business day between now and December 19th for another must-have tech item and why you should check it out.

Nintendo Switch

Nintendo knows how to get people excited, and excited they are to get the newest Nintendo console, the Nintendo Switch. The biggest draw might be the ability to play on your TV at home then remove it from its docking station and continue playing on the go as a handheld system. The console seamlessly transitions from one mode to the other, allowing you to take the game with you.

Attached to your TV, the Switch docking station connects via HDMI and gives you true HD gameplay. The controller, the Joy-Con, separates into two controllers for multiplayer or the two can be attached to the sides of the console for gaming on the go. The Switch comes with a tiny 32GB of internal storage, but that can be easily upgraded to 2TB with a micro SD card.

Unlike previous Nintendo consoles, or even the Xbox and PlayStation, the Switch doesn’t use discs. Instead, it uses small cartridges, like the games on the 3DS handheld system. At only $299.99 it’s an affordable piece of hardware with a unique array of software already available for it. It doesn’t play DVDs or Blu-rays, but it makes up for it with fun and exciting games such as The Legend of Zelda: Breath of the Wild and Super Mario Odyssey.

Nintendo has said that they are doubling their production on the Switch, so it should be in ample supply this holiday.

Happy Holidays and good luck on the tech hunt from all of us here at Paradigm Network Solutions!

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Top Tech Gifts 2017: Nintendo Switch

We like tech, it’s what we do. As the holiday shopping season kicks into overdrive, we are bringing you 12 of the most requested, most wanted tech gifts for 2017. Check back each business day between now and December 19th for another must-have tech item and why you should check it out.

Nintendo Switch

Nintendo knows how to get people excited, and excited they are to get the newest Nintendo console, the Nintendo Switch. The biggest draw might be the ability to play on your TV at home then remove it from its docking station and continue playing on the go as a handheld system. The console seamlessly transitions from one mode to the other, allowing you to take the game with you.

Attached to your TV, the Switch docking station connects via HDMI and gives you true HD gameplay. The controller, the Joy-Con, separates into two controllers for multiplayer or the two can be attached to the sides of the console for gaming on the go. The Switch comes with a tiny 32GB of internal storage, but that can be easily upgraded to 2TB with a micro SD card.

Unlike previous Nintendo consoles, or even the Xbox and PlayStation, the Switch doesn’t use discs. Instead, it uses small cartridges, like the games on the 3DS handheld system. At only $399.99 it’s an affordable piece of hardware with a unique array of software already available for it. It doesn’t play DVDs or Blu-rays, but it makes up for it with fun and exciting games such as The Legend of Zelda: Breath of the Wild and Super Mario Odyssey.

Nintendo has said that they are doubling their production on the Switch, so it should be in ample supply this holiday.

Happy Holidays and good luck on the tech hunt from all of us here at Paradigm Network Solutions!

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Net Neutrality In Everyday Life

We’ve all heard the words “net neutrality” bouncing around for the past few months. Many of us have no idea what this term means, even though we benefit from them every day. Here is what you need to know about this important topic.

Net Neutrality

When you go on the internet you are first brought to your home page of your chosen search engine. For some people this home page is Bing, for others, Yahoo, for still others it is Google. From this starting point, you can go anywhere. If you are looking for a particular site, all you must do is type the address in and away you go. If you are looking for certain information, but don’t know exactly where to find it, all you must do is type in what you want to know more about and your search engine will bring you all results about that topic. Your internet service provider can’t decide which results to give you, so you end up being able to see all results available on the web. With the ending of net neutrality, this internet as we know it may come to an end.

What is Net Neutrality?

The phrase “net neutrality” basically means that all websites on the internet are treated the same by your internet service provider. They can’t discriminate against sites based on popularity, type, or any other factor. Meaning if you have CenturyLink as a provider, they are not allowed to block any sites from you or allowed to slow down services to certain sites. All websites get the same treatment across the board, regardless of their content or popularity.

For example, my internet service provider loads YouTube at the same speed that it loads Netflix. It doesn’t discriminate on the site in any way.

How does this affect me?

This is important because if internet service providers can change the way their service is provided to different sites this could mean your monthly billing would be set up similarly to a cable TV package. Certain packages could charge more for certain sites based on popularity (i.e. Facebook, Instagram, Snap Chat, YouTube).

Another possibility is packages could be set up based on the type of website. For example, one Internet service company in Portugal has packages for social media (Facebook, Instagram, LinkedIn, messenger, Tumblr, Pinterest, Snap Chat, and Twitter), for video (YouTube, Netflix), for music (Pandora, Sound Cloud) for email and cloud services (Gmail, google drive, Yahoo, Hotmail, Dropbox), and for messaging (Skype, kik, video messaging, and other internet-based texting services). Each of these packages costs €4.99 or about $5.91.

This means that if I, an average internet user, wanted to access all the websites that I typically do every month I would have to pay for each of these packages because I use websites from all of them on a regular basis.

Why is This Only Now Becoming an Issue?

The Federal Communications Commission are the ones responsible for pushing the vote, which is set for December 14th of this year. Thus, the media is covering more and more of the story closer to the vote. It is very possible that the media would never have covered the story if it weren’t for the huge public outcry over the issue. A group of 28 senators headed by Senator Maggie Hanssen has written the FCC a letter asking for them to delay the vote until they can properly examine the document and gain a full understanding of the vote.

Who Benefits?

The short answer is internet service providers such as Comcast, Verizon, and CenturyLink stand to gain the most because under the new rules they would be permitted to charge their customers more for different internet packages.

What Other Countries Don’t Have Net Neutrality?

Many countries lack net neutrality. One example is Portugal. Their model could be like what would happen here in the U.S., with different packages and extra data costing more. If you want social media, it would cost a fee. If you want video streaming, that would cost another fee. This could happen with every type of application or website and end up costing quite a bit if you use multiple types of sites. Other countries without net neutrality include China, Turkey, Russia, Saudi Arabia, Pakistan, Uzbekistan, Iran, Syria, Kazakhstan, Sudan, Egypt, Venezuela, Ukraine, Ethiopia, Myanmar, Thailand, and Vietnam. The degree of restriction varies from country to country. Some places, like China, have government blocks on many popular websites such as YouTube, Gmail, Instagram, Pinterest, and more. China also has a very extensive government presence on what websites are not blocked to monitor public opinion current events. There are also many more countries that have partial net neutrality, or very minor regulations on their internet, Such as India.

Conclusion

The internet is hands-down humanity’s best invention. What makes it great is that all content and information is treated equally. It is the only source in the world that allows you to access any information from anywhere at any time. The ending of net neutrality would end the open internet as we know it. To mar the best invention humanity has ever created with more regulation and pay-for-services would be a great detriment to society.

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Top 12 Tech Gifts 2017: Google Home Mini

We like tech, it’s what we do. As the holiday shopping season kicks into overdrive, we are bringing you 12 of the most requested, most wanted tech gifts for 2017. Check back each business day between now and December 19th for another must-have tech item and why you should check it out.

Google Home Mini

Google has been hitting the market over the past year with their own devices to rival their competition in the tech market. One of these innovations is the Google Home Mini. The Mini is considerably smaller than their standard Google Home device ($129) and sports a smaller price tag accordingly. The Mini is built with families in mind and works in conjunction with Chromecast to control your TV, stream movies, and send music to your speakers. You can also have the Google Mini play from the device itself.

It recognizes your voice, so multiple users can access their own playlists, calendars, and more with just their voice. It also features hands-free calling for those times when too busy to hold a phone to your ear. The mini can control your lights, thermostat, and more with a voice command, but those require external devices and/or apps.

Overall, for only $49 it does a solid job of bringing your entertainment into the next generation without depleting your rainy-day fund.

Happy Holidays and good luck on the tech hunt from all of us here at Paradigm Network Solutions!

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Top 12 Tech Gifts 2017: Sony Alpha 6000

Digital photography is becoming easier to do with your smartphone, some phone cameras even rivaling some of the lower end cameras. But for those purists out there, it’s tough to beat the value you get with the Sony Alpha 6000. The camera is a mirrorless design with interchangeable lenses and takes photos at 24 megapixels, that’s double what the iPhone X offers.

Sony Digital Camera

The body design is the perfect size for the average human, not too small nor too large. It fits just right in your hand. It offers fast, continuous shooting (up to 11 frames per second) all while maintaining autofocus and auto exposure, and is sports a quicker autofocus than the leading DSLR camera. The A6000 also shoots video in 1080p and comes equipped with HDMI output.

A great camera for the price, you can snag one with a 16-50mm lens for around $550. More lenses are available but will quickly run up the price.

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Software Licensing Debate: Should you Subscribe or Purchase Outright?

Weighing the pros and cons of software subscription and perpetual license models

Software Licensing Debate

With a big name, traditionally boxed products like Microsoft Office 365 being offered via new subscription licensing models and online subscription platforms like G Suite we, as IT pros, have decided to consider the subscription model and determine if and when it is right for businesses. Many of our clients rely on software platforms to get work done and have been asking us questions about subscription vs. purchase options.

In some cases, like with Microsoft Office, businesses have the choice to buy boxed products, volume license deals, or subscription licenses. This is very flexible and allows us a variety of alternative options. G Suite, however, doesn’t offer the physical purchase version – online subscription licensing is the only option. As the business environment continues to evolve, subscription models of all kinds will be a growing trend –  something that the tech industry must face and understand.

Why Subscribe? The Top Reasons Software Subscription Licensing is Becoming More Popular

First, let’s outline some of the basic pros and cons of the subscription and purchase models. Many people, especially in IT, assume that subscriptions are designed to extract higher fees from customers. However, at its core, subscription pricing is simply a licensing approach and it doesn’t necessarily mean an increase in cost. In fact, in some cases, subscription models may result in a cost decrease.

  • Finance Benefits: Budget-Friendly with Big Value

Very simply, a move to subscription licensing means businesses are able to move from capital expenses to operational expenses which are generally regarded as a smart business move. However, the subscription model offers far more value than that. Subscription pricing gives businesses huge control when it comes to cost predictability.

Using a subscription model for software needs allows businesses to more accurately predict their costs over time, with very few unexpected surprises. In the traditional purchase approach, software updates are manual and often forgotten, meaning some users would require old platforms to be updated. This would then result in expensive renewal invoices with seemingly no warning. Even worse, these costs are often followed by a spike in training costs, to help users quickly adapt to big gaps in software versions.

Subscription pricing is more budget-friendly because costs normally fluctuate fluidly with employee count. This provides optimal scalability potential. As new employees are hired, businesses can predict exactly how much they will cost. Furthermore, when employees leave, subscriptions can be discontinued and cost can be reduced. The only software that is truly used is purchased. The need to overbuy in the name of predicted growth is no longer an issue with the subscription model. Subscription licensing also provides huge flexibility and supports business growth by allowing businesses to pay only for what they use, as they use it.

  • IT Benefits: How the Subscription Model Helps Tech Departments Work Smarter Not Harder

Now that we know it makes financial sense, let’s take a look at the IT benefits gained by adopting the subscription model pricing. First and foremost, IT efforts are streamlined because relationships with finance and human resources are optimized using the subscription model. This eliminates redundancies and helps make all components of business work in support of one another. But the subscription model offers far more IT benefits than that.

Let’s outline some of the specific ways that the subscription model optimizes business IT:

  • Best Practices and Automatic Updates

Business IT is enriched thanks to the effective enforcement of best practices through the subscription licensing model. Businesses are often on the fence when it comes to investing in new software versions, which often results in support issues, unnecessary complexity, and frustrated users. With subscription pricing, IT is constantly supplied with the latest updates for users, which strongly enriches functionality and user experience. Simply put, the subscription model makes software optimization relatively automatic.

  • Optimized License Management

Speaking of automatic, the subscription model also enriches overall IT efforts by optimizing licensing management. The subscription model makes it far easier to determine license availability and need. Internal audits are unnecessary because the licensing process is generally handled via an authentication mechanism with the vendor. This means unless some drastic and specific effort is taken to violate licensing protocols – like cracking software or some other extreme measure – licensing accidents are very rare and easy to mediate.

  • Customization and User Control

The subscription model also offers a huge boost when it comes to customization and user controls. Some employees require a more dynamic feature set than others. In the traditional, license purchase model, complex processes would be required to designate user permissions and customize account controls. With the subscription model, licenses can be purchased at the minimum level and upgraded as needed. The model offers the ability to easily customize per user, over time, based on a variety of different needs. This makes it easier than ever for administrators to customize access and optimize user experience

Okay, The Subscription Model is Great – But Should You Go Microsoft or Google?

Understanding the benefits of the subscription model is just the first part. While there are many providers on the market, the clear leaders are Microsoft’s Office 365 and Google’s G Suite. While both models offer their service through a subscription pricing model, there are some key things to consider when choosing a provider to subscribe to. When it comes down to it, we’re team Microsoft. To understand why let’s break down the benefits and limitations of each platform:

Microsoft Office 365

  • POWER

Office 365 is the market champion when it comes to business software. It’s familiar, integrated and has a legacy all its own. Under the subscription model, users can subscribe to on-server versions, Cloud versions or both – making anytime work a constant possibility. Additionally, since Microsoft has been on the market so long, they’ve worked out bugs and created a truly optimized package of integrated apps.

  • CUSTOMIZATION

Customization and user control runs at optimal levels in Office 365. Licenses can be customized to set user permissions and integration with other apps. Microsoft’s feature-rich and comprehensive approach makes Office 365 a value-packed platform, that can be scaled to meet changing business demands over time.

  • PRICE

The subscription pricing model for Microsoft has a variety of different tiers for business, depending on the extent of services required:

  • Enterprise 1
    • $9.70 per user, per month.
  • Enterprise 3
    • $25.30 per user, per month.
  • Enterprise 5
    • $44.20 per user, per month.

While most of Microsoft’s subscription price-points are slightly higher than those for G Suite, the value offered in Microsoft software packages outweighs those in the G Suite package. Further, since Microsoft still has its non-subscription version on the market, subscription customers can keep tabs on purchase price options to ensure software pricing isn’t being arbitrarily increased.

Google G Suite

  • POWER

G Suite is a great Cloud platform that offers a very similar set of applications to mirror Office 365. However, the suite is much more basic that Microsoft’s well-honed platform. G Suite offers a sleek interface and applications to match Microsoft favorites like Word, Excel, and PowerPoint.

However, when it comes to overall operational power, G Suite doesn’t have the same powerhouse status that Microsoft has earned thanks to years on the market. Furthermore, since Google doesn’t have native versions of their web-based apps, the ability to work offline is far from optimized.

  • CUSTOMIZATION

Certain G Suite packages allow for some customization and integration with other business apps – including Office 365. Furthermore, G Suite does offer a variety of customization features when it comes to user control and experience, but these features simply don’t live up to the customizing power offered by Office 365. G Suite is better suited for businesses who need relatively simple access to a basic platform.

  • PRICE

G Suite subscription pricing is very affordable for businesses looking for a basic and relatively easy to use the platform. The pricing tiers for business – based on different levels of service – are outlined as follows:

  • BASIC

G Suite: $5 per user, per month.

  • BUSINESS

G Suite Business: $10 per user, per month

  • ENTERPRISE

G Suite Enterprise: $25 per user, per month.

While at face value the G Suite pricing plan may look more appealing thanks to lower price tags, there must be a consideration made for value. G Suite doesn’t offer the same amount of power or customization capabilities that Office 365 does.

Finally, since Google doesn’t have a purchase licensing option, customers have no way to compare prices or hold Google accountable for pricing decisions or increases.

Making Informed Decisions: Balancing Needs with Strategy

When it comes to business operations, software isn’t something that needs to be owned. The reality is, software is just another tool for getting work done more efficiently and it should be implemented in a way that makes operational and financial sense. That’s why the subscription model is likely to become the new normal.

Overall, we’re all for the subscription model. They help business owners make more informed technology decisions and they make it easier for elements of the business to flow more naturally as business needs change. However, we also understand that making the switch to a new pricing model after using the traditional one for years isn’t easy.

Furthermore, it’s even more difficult to try and decide between different vendors.

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Top 12 Tech Gifts of 2017: Microsoft Xbox One X

If you’re a gamer, especially a console gamer, you’ve no doubt heard of or are watching the Xbox One X. Microsoft has taken its flagship console, the Xbox One, and turned it up a few notches. Sporting 40% more power than any other console on the market and a 6 teraflop GPU (that’s crazy fast), it’s able to produce true 4K visuals.

XBOX

The new Xbox comes equipped with a 4K Blu-ray disc drive ( the only console that has this), 4K DVR and 4K streaming, fastest load times of any console on the market, and is compatible with all of your Xbox One games and accessories. The Xbox One X comes with a 1TB hard drive and retails for $499.99 and is in stock at most retailers but you might want to check availability before driving down to your local retailer.

The Xbox One X is an impressive piece of hardware that brings 4K visuals to stunning life. Now you just need that beautiful new 4K TV. (check back next week for more on 4K TVs)

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Top 12 Tech Gifts of 2017: The Apple iPhone X

We like tech, it’s what we do. As the holiday shopping season kicks into overdrive, we are bringing you 12 of the most requested, most wanted tech gifts for 2017. Check back each business day between now and December 19th for another must-have tech item and why you should check it out.

Christmas iPhone X

There’s little denying that this year’s “must have” tech item must be the new iPhone X from Apple. The iPhone X (pronounced “ten”) arrives during the tenth anniversary of the original iPhone back in 2007. Apple has released their iPhone 8 this year as well, but the big dog here is the iPhone X.

Sporting a 5.8-inch, OLED super retina HD display, the screen is capable of 4K video up to 60 frames per second, stunning colors, true blacks, and a 1,000,000 to 1 contrast ratio. It’s the largest iPhone screen to date. It sports dual 12 MP cameras that use facial recognition to unlock your phone. The home button is gone and has been replaced with facial recognition.

The phone is water and dust resistant and covered front and back in the most durable glass in a smartphone. The iPhone X has an all glass and steel construction including surgical grade stainless steel. The new iPhone charges wirelessly.

If all this sounds like your cup of tea, prepare to empty the bank to get one. The 64 GB model will run you $1,000 while the 256 GB model goes for $1,150. It comes in both silver and space gray. All Apple stores, carriers, and retailers have limited stock with several not shipping until mid-December. It’s best to get your order in as early as possible.

The new iPhone a bit too pricey this holiday? Don’t worry, Paradigm Network Solutions has you covered. Keep an eye out next week for a less expensive alternative for the must-have smartphone.

Happy Holidays and good luck on the tech hunt from all of us here at Paradigm Network Solutions!

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HOLIDAY CYBER SCAM ALERT

The Leading Ways Cybercriminals Target Consumers and Businesses During the Holidays

Holiday Cyber Scams

As the holiday season is now upon us, everyone is starting to get in the spirit. Decorations are going up, shopping malls are getting busy and gifts are being wrapped. However, unfortunately, the holidays have a tendency to bring out the worst in some people – especially cybercriminals who prey on others for their own gain.

Every year, around this time, reports of hacks and scams skyrocket. Cybercrooks do whatever they can to take advantage of the chaotic holiday shopping environment in order to trick and rob unsuspecting victims. This is easy in a busy online environment, that is especially hectic during the holiday season.

Inboxes fill up quicker than usual with Christmas lists and last minute RSVPs to Christmas dinner. Not to mention the massive amount of order confirmations, online receipts and special holiday promos that come through from retailers. Because of this, our guard is down and we may not be as vigilant at identifying suspicious looking emails. For cybercriminals, this presents an amazing opportunity to deploy phishing scams and play the cyber-Grinch.

Breaking Down the Basics: How do Phishing Scams Work?

Phishing is a form of social engineering that attempts to steal sensitive information. An attacker’s goal is to compromise user systems to obtain usernames, passwords, and/or other account and financial data. Phishing attacks are most commonly deployed through malicious email communications.

The attacker sends legitimate-looking emails to people within an organization. The email usually pretends to be from someone trustworthy, like someone from within the institution, a bank, a shipping company, a credit card company, an airline, or some other site for which a user may have login credentials. The email includes a link to an “official” website that is actually a fake site operated by the attacker.

Once the user visits the fake site, they may be asked overtly to enter account information such as usernames, passwords, credit card details, social security or bank account numbers. The victim may also be exposed to malware by visiting the fake site. Taking advantage of a variety of vulnerabilities in the browser, the attacker may be able to install a Trojan Horse on the user’s computer.

If done correctly, the attack can capture sensitive information without the victim even knowing that they have been compromised. In some cases, malware can also be embedded in an email attachment, so when users open a bogus attachment, their system encounters the malware.

Holiday High Alert: The Leading Phishing Scams Cybercriminals Use During the Holidays

Unfortunately, phishing scams are far from the only cyber threat out there causing trouble for businesses and consumers alike during the holiday season. However, phishing does tend to be the most prevalent. To stay on high-alert, let’s outline the top six phishing scams that consumers and businesses are facing this holiday season:

  • Fake Receipts and Invoices

This is one of the most popular kinds of phishing scams because it has the ability to sneak malware past IT security measures. By hiding the malicious code in an email attachment, labeled as a receipt or invoice, the standard phishing traps don’t catch the scam. This is especially useful during the holidays when so much holiday shopping takes place online. Usually, a random invoice from Amazon or The Gap would register as suspicious, but with the holidays around the corner, many would open the attachment without thinking twice.

  • Fake Shipping Status Alerts

This scam deploys a very similar strategy as the fake receipt scam. Much like bogus receipts and invoices, phishing scam artists create phony shipping notifications or updates to send to busy holiday shoppers. However, this strategy is often more effective, because it doesn’t create a fake purchase, but instead provokes consumer worry by stating deliveries are delayed or canceled. This can understandably make consumers worry that holiday gifts they paid for will be late or won’t come at all. Therefore, phishing scammers take advantage of the fact that a phony UPS delay notice will more than likely get a click during the holiday season.

  • Fake Flyers and Deals

This scam targets the frugal saver in all of us. With the rush of the holiday season, email users likely see dozens of holiday promo deals arriving in their inbox every week. Links to printable coupons, discount codes and special offers cram the digital information highway. However, during the holiday season, it’s critical to skim through these messages with a keener eye than usual. While there may be some great deals to be scored, phishing scammers also send out emails with malicious links to phony deals and discounts during the holiday hustle and bustle. When users click these malicious links, they’ll soon find out they’re getting no deal and may have lost money or infected their device in the process.

  • Malicious Embedded Links 

Embedded links are one of the most classic phishing scam styles there is. When clicked, malicious links embedded into email messages can download malware to a system or redirect victims to an infected website. We have a rule of thumb for combatting this. Whenever looking at an email with an embedded link, take the time to run your mouse over the hyperlink – no matter how legitimate it may look. While the hyperlink itself may look legitimate, the destination could be malware central. Users may think following the link will take them someplace familiar, but in reality, they’re being directed to malicious, hacker-controlled territory.

  • Unauthorized Transactions

It’s no secret that keeping tabs on your bank account is a good idea – especially in an increasingly digital marketplace. However, this is especially critical during the holiday season. Trying to keep track of countless holiday shopping purchases can be an uphill battle, but keeping a close eye on changes to your account balance could help you identify fraudulent purchases that aren’t yours. Having payment card data stolen from the internet is easier than ever – all it takes is one website with weak security protocols. Once your payment card details are in the hands of hackers, you’ll be footing the bill for someone else’s shopping list.

  • Fake Customer Surveys

Finally, fake customer incentive surveys are becoming an increasingly popular method for phishing hackers. Many company’s use online surveys offering cash or gift cards as a reward for completing them. However, scam artists have started using phony ones to phish for personal information from unsuspecting victims. Users can respond by staying vigilant and paying attention to the nature of the survey. The difference between a legitimate offer and a phishing attempt is all in the survey questions. If a survey asks for personal or financial information, it’s extremely likely that the survey is a cybercriminal’s way of stealing your data.

Lessons for Business Owners: Strategies for Holiday Cyber Protection

While most of these phishing scams are targeted at individual consumers, it’s not unlikely for these scams to show up in employee inboxes. If an employee happens to fall victim to one of these attacks on the company network, an infection can be triggered which can be disastrous for businesses. Once the infection is triggered, hackers can navigate the business network to steal personal and sensitive company data.

So, how are is your business supposed to combat this threat? The key is to have open and transparent conversations with your employees. Make sure they’re aware of the risks and work together to develop concrete strategies for protection. If and when employees identify suspicious emails, make sure they know the process – should they report it? Who should they report it too? Should it be deleted immediately or should they have an IT employee review it first? Making sure your team knows what to look for and how to respond is half the battle.

Furthermore, talk to your IT department or provider to ensure that you have reliable and strategic network security measures in place and that your firewall, antivirus, and antimalware programs are all up-to-date with the latest patches. Making sure your security strategy is operating correctly will help you avoid the holiday humbug scam-artists.

Wondering if your IT security strategy is up to snuff? Thinking about training your employees with concrete strategies for vigilance? Reach out to a local IT firm for guidance and consultation. The holiday season is busy and cybercriminals never take vacation – sometimes checking in with professionals makes all the difference.

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